Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Sex Sells Super Bowl Sunday

So we all know about the sexy superstar commercials that debut on Super Bowl Sundays, generally garnering a lot of talk the day after they air. Then there are the brands that launch pre-emptive strikes to start getting buzz about their brand in the weeks leading up to the big game. SodaStream’s new TV commercial featuring brand ambassador Scarlett Johansson is one such spot (see below). It sells the sizzle of why consumers.. Read More

New Cadillac TV Spot Further Defines the Brand’s Rebirth

A new TV spot for Cadillac – “Garages” — is a really good example of how the company is redefining its image from being “grandpa’s old boat-of-a-car” to a sporty, visually stunning American brand. We like its simplicity and emotional message: Cadillac tells us that not only is the car a great choice but they want viewers to make the connection between that product and the personality of owning a Caddy in the.. Read More