So we all know about the sexy superstar commercials that debut on Super Bowl Sundays, generally garnering a lot of talk the day after they air. Then there are the brands that launch pre-emptive strikes to start getting buzz about their brand in the weeks leading up to the big game. SodaStream’s new TV commercial featuring brand ambassador Scarlett Johansson is one such spot (see below). It sells the sizzle of why consumers.. Read More