As you can well imagine, we get a lot of phone calls and in-person inquiries as to what we do at Spiro & Associates Marketing, Advertising & Public Relations. That question typically gives us the opportunity to talk to the people about branding, about what we do at the agency and what we do for clients. But mostly, it’s about the branding.

In fact, we believe so much in brand building that we created our own process called AmperBranding, a process by which we evaluate a client’s positioning, advertising and marketing personality. That initial review is based on:

  1. Today’s buying environment
  2. Today’s economic conditions
  3. And on all the external factors that are in the marketplace that work for and against any business at a particular time and place.

The bottom line is this process helps define who you are and if people will actually want to do business with you because they understand who you are and what you do. AmperBranding is a bit like getting poked with a burning stick, only it hurts a hell of a lot less and a business will earn more.

For more on AmperBranding

If you’d like us to poke around your brand and your marketplace, give us a call: (239) 481-5511. Or stop by and check out our new digs at 2286 W. First Street, Fort Myers, FL 33901.

Branding Iron Photo By Derek GaveyCattle branding Photo By John C. H. Grabill 

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