Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Overcoming Challenges to Stay in Business

We asked CEO Chris Spiro to pontificate on the challenges he has faced over the past few years. Here’s his response: Like so many, I have faced per­sonal and professional chal­lenges my entire life. My per­sonal challenges I will keep to myself, but surviving my professional chal­lenges is a story I gladly tell. I own and operate a small market­ing, advertising and public relations firm that I established in Fort Myers in 1988.. Read More

Q&A With Chris Spiro

Below are a few questions posed to me not so long ago that I want to share with the world: Name three basic “rules” concerning advertising that any business owner should know. Build the Brand. People are brand loyal, and are looking for brand that they are comfortable with, recognize and trust. Less is More. You don’t have to tell the whole story in a single television spot or ad. Employ a “less.. Read More