Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

‘Best Of’ Lists Can be Marketing Boon

Being named to an authoritative magazine or a research company’s “Best Of” or “Top 10” list brings an amazing amount of energy and marketing opportunities for the person, city, or company that makes such a list. Think Fortune’s 100 Best Companies to Work For, Crain’s New York Business Best Places to Work, and Working Mother Magazine’s Best Companies for Working Moms for example. Then there’s Forbes’s Best Cities For Future Job Growth list that.. Read More

Livestreaming Super Bowl Ads is a Game Changer

Online streaming continues to be a big player in the grand scheme of all things marketing, and now CBS is bringing it to new heights for Super Bowl 50 in February 2016.   The television network is doing something brand new: livestreaming every national ad in as close to real time as possible during the Feb. 7 telecast. So for the first time, viewers will not have to be glued to the TV.. Read More

Win a Home With Your Best Dessert Recipe Ever

Just when you thought you had the best marketing strategy to sell your home or boost your brand, this comes along. Soon-to-be-27-year-old Erin Allard, a real estate agent in Northern California, is running a contest with the grand prize of a 1906 Craftsman-style home in Jackson, Calif. All you need to do to participate in the Gold Country Home Recipe Contest is create a killer dessert recipe and send it along with a.. Read More