Online streaming continues to be a big player in the grand scheme of all things marketing, and now CBS is bringing it to new heights for Super Bowl 50 in February 2016.
The television network is doing something brand new: livestreaming every national ad in as close to real time as possible during the Feb. 7 telecast.
So for the first time, viewers will not have to be glued to the TV set to see Super Bowl ads.
And let’s face it: there are a whole lot of us out there who say we watch the Super Bowl every year but really we’re there for the flashy ads.
Bigger Budgets Needed
Livestreaming ads throws out decades of our Super Bowl TV-watching routine. It also puts more stress on advertisers’ budgets as they will be paying more per ad for the privilege of airing their brand to such a dedicated mass audience worldwide. (More than 114 million people tuned in to this year’s Super Bowl – the most watched broadcast in U.S. TV history!)
Livestream ads will be sold together as a package with the traditional ad buy, and will require an investment that surpasses this year’s $4.5 million that NBC charged for each 30-second spot. We’re thinking for the 2016 Super Bowl, national advertisers will have to pony up at least $5 million per ad.
This is probably good news for those who just want to watch the ads. We have been able to watch them online before and after the big game, and now we can watch them online as the game plays on the big screen.
Just another example of how technology is changing the face of advertising and marketing, taking your multitasking skills to new limits.
Read more at Variety.
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