Just when you thought you had the best marketing strategy to sell your home or boost your brand, this comes along.
Soon-to-be-27-year-old Erin Allard, a real estate agent in Northern California, is running a contest with the grand prize of a 1906 Craftsman-style home in Jackson, Calif.
All you need to do to participate in the Gold Country Home Recipe Contest is create a killer dessert recipe and send it along with a $100 money order or cashier’s check by Sept 7, 2015, and you’re in the running.
The house is reportedly valued at about $390,000, and is situated in a real estate market that is, let’s say, less than busy. OK, rural Jackson is flat. So, Erin put her love of baking and a marketing idea to try to move the fully restored home sooner rather than later.
At $100 an entry, Erin will need somewhere between 2,000 and 4,000 entries to either make money or break even. That depends on how much it cost her to acquire the home and what investment was put in the remodeling. (Some reports say her company purchased the home in September 2014 for $239,00.)
When you read the official rules, you’ll see she has done an amazing amount of research into the legalities and technicalities of the contest.
And if the whole thing doesn’t work out, Erin has smartly put a clause in the official rules that she can cancel the contest at any time, for any reason.
And yes, she will send the $100 entry fee back to you if she does cancel the contest.
She won’t lose any money on postage costs if that’s what you’re thinking because part of the entry requirements is to send her a self-addressed, stamped envelope.
Sounds like Erin has thought of it all, including how to get her product in front of millions of people.
Regardless, Erin is enjoying a slew of publicity across the country with her dessert recipe contest, and we’re sure her brand will get a boost as well.
Photos Courtesy Rockford Investments LLC