Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

‘Chuck’ Gets Makeover for First Time in 98 Years

As brand architects, Spiro & Associates loves a good branding story. This one comes from one of the most iconic and legendary footwear brands, Converse Inc., which is pumping up the volume after so many years with a new sneaker that incorporates premium materials and innovative technology for the utmost in comfort. A premium execution by all takes. Meet Chuck II Just last week, Converse debuted its new Chuck Taylor All Star II… Read More

Overcoming Challenges to Stay in Business

We asked CEO Chris Spiro to pontificate on the challenges he has faced over the past few years. Here’s his response: Like so many, I have faced per­sonal and professional chal­lenges my entire life. My per­sonal challenges I will keep to myself, but surviving my professional chal­lenges is a story I gladly tell. I own and operate a small market­ing, advertising and public relations firm that I established in Fort Myers in 1988.. Read More

Is Your Business Ready for a Little AmperBranding?

As you can well imagine, we get a lot of phone calls and in-person inquiries as to what we do at Spiro & Associates Marketing, Advertising & Public Relations. That question typically gives us the opportunity to talk to the people about branding, about what we do at the agency and what we do for clients. But mostly, it’s about the branding. In fact, we believe so much in brand building that we.. Read More

Sex Sells Super Bowl Sunday

So we all know about the sexy superstar commercials that debut on Super Bowl Sundays, generally garnering a lot of talk the day after they air. Then there are the brands that launch pre-emptive strikes to start getting buzz about their brand in the weeks leading up to the big game. SodaStream’s new TV commercial featuring brand ambassador Scarlett Johansson is one such spot (see below). It sells the sizzle of why consumers.. Read More

New Cadillac TV Spot Further Defines the Brand’s Rebirth

A new TV spot for Cadillac – “Garages” — is a really good example of how the company is redefining its image from being “grandpa’s old boat-of-a-car” to a sporty, visually stunning American brand. We like its simplicity and emotional message: Cadillac tells us that not only is the car a great choice but they want viewers to make the connection between that product and the personality of owning a Caddy in the.. Read More