Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Flipping Houses in Cape Coral-Fort Myers Still Popular

As marketing, advertising and public relations professionals for many builders and developers over the years, Spiro & Associates is always keen to real estate market news in Southwest Florida. Today we discovered the Cape Coral / Fort Myers market is among the top 10 in the nation for flipped homes. Investors and others looking to make a return on an investment buy homes, rehab them, and put them back on the market all.. Read More

‘Chuck’ Gets Makeover for First Time in 98 Years

As brand architects, Spiro & Associates loves a good branding story. This one comes from one of the most iconic and legendary footwear brands, Converse Inc., which is pumping up the volume after so many years with a new sneaker that incorporates premium materials and innovative technology for the utmost in comfort. A premium execution by all takes. Meet Chuck II Just last week, Converse debuted its new Chuck Taylor All Star II… Read More

How Can Anybody Concentrate With All the Technology?

One recent morning in paradise as I sat at my desk, it sounded a lot like a Disney sound-effects studio in my office. Between the chirps of my laptop fetching e-mails, the bark of my iPhone receiving e-mails and text messages, the pings of my iPad as social media alerts poured in, and the sounds of our inter-office intercom and my landline, it’s no wonder it is sometimes difficult to concentrate. Yes, I.. Read More

Overcoming Challenges to Stay in Business

We asked CEO Chris Spiro to pontificate on the challenges he has faced over the past few years. Here’s his response: Like so many, I have faced per­sonal and professional chal­lenges my entire life. My per­sonal challenges I will keep to myself, but surviving my professional chal­lenges is a story I gladly tell. I own and operate a small market­ing, advertising and public relations firm that I established in Fort Myers in 1988.. Read More

Q&A With Chris Spiro

Below are a few questions posed to me not so long ago that I want to share with the world: Name three basic “rules” concerning advertising that any business owner should know. Build the Brand. People are brand loyal, and are looking for brand that they are comfortable with, recognize and trust. Less is More. You don’t have to tell the whole story in a single television spot or ad. Employ a “less.. Read More