Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

‘Chuck’ Gets Makeover for First Time in 98 Years

As brand architects, Spiro & Associates loves a good branding story. This one comes from one of the most iconic and legendary footwear brands, Converse Inc., which is pumping up the volume after so many years with a new sneaker that incorporates premium materials and innovative technology for the utmost in comfort. A premium execution by all takes. Meet Chuck II Just last week, Converse debuted its new Chuck Taylor All Star II… Read More

Who or What Inspires You Creatively?

We recently asked this very question to our very own Chris Spiro. Here’s what he said: One of my biggest inspirations is the everyday challenge of creating solutions for clients to help them build their brand, or to preserve or evolve their brand. Solving challenges like that peak my interest, and probably is a result of my competitive nature and creative spirit. I was fortunate to begin honing my creative talent through the.. Read More