Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Win a Home With Your Best Dessert Recipe Ever

Just when you thought you had the best marketing strategy to sell your home or boost your brand, this comes along. Soon-to-be-27-year-old Erin Allard, a real estate agent in Northern California, is running a contest with the grand prize of a 1906 Craftsman-style home in Jackson, Calif. All you need to do to participate in the Gold Country Home Recipe Contest is create a killer dessert recipe and send it along with a.. Read More

Chris Spiro Issues The Ice Bucket Challenge

Chris Spiro has joined the ranks of thousands of people across the country who have taken the #iceBucketChallenge for #ALS Awareness. From Hollywood celebrities to New York City TV talk show hosts and regular people all round, the Ice Bucket Challenge is essentially a social media campaign that has gone viral in the past two weeks or so helping to raise money for ALS, also known as Lou Gehrig’s Disease. Today, Chris accepted.. Read More

Southwest Florida Home Prices Up

Steadily increasing home prices in Southwest Florida could mean only one thing: existing inventory is shrinking. That means more bidding wars on the dwindling number of available homes for some buyers, and for others, flat-out offers that are higher than listing prices. And for those homeowners who were hesitant to sell their property just a year ago or so, the upward ticks in prices are getting them off the fence and into the.. Read More

Sex Sells Super Bowl Sunday

So we all know about the sexy superstar commercials that debut on Super Bowl Sundays, generally garnering a lot of talk the day after they air. Then there are the brands that launch pre-emptive strikes to start getting buzz about their brand in the weeks leading up to the big game. SodaStream’s new TV commercial featuring brand ambassador Scarlett Johansson is one such spot (see below). It sells the sizzle of why consumers.. Read More

New Cadillac TV Spot Further Defines the Brand’s Rebirth

A new TV spot for Cadillac – “Garages” — is a really good example of how the company is redefining its image from being “grandpa’s old boat-of-a-car” to a sporty, visually stunning American brand. We like its simplicity and emotional message: Cadillac tells us that not only is the car a great choice but they want viewers to make the connection between that product and the personality of owning a Caddy in the.. Read More