Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Livestreaming Super Bowl Ads is a Game Changer

Online streaming continues to be a big player in the grand scheme of all things marketing, and now CBS is bringing it to new heights for Super Bowl 50 in February 2016.   The television network is doing something brand new: livestreaming every national ad in as close to real time as possible during the Feb. 7 telecast. So for the first time, viewers will not have to be glued to the TV.. Read More

Sex Sells Super Bowl Sunday

So we all know about the sexy superstar commercials that debut on Super Bowl Sundays, generally garnering a lot of talk the day after they air. Then there are the brands that launch pre-emptive strikes to start getting buzz about their brand in the weeks leading up to the big game. SodaStream’s new TV commercial featuring brand ambassador Scarlett Johansson is one such spot (see below). It sells the sizzle of why consumers.. Read More

New Cadillac TV Spot Further Defines the Brand’s Rebirth

A new TV spot for Cadillac – “Garages” — is a really good example of how the company is redefining its image from being “grandpa’s old boat-of-a-car” to a sporty, visually stunning American brand. We like its simplicity and emotional message: Cadillac tells us that not only is the car a great choice but they want viewers to make the connection between that product and the personality of owning a Caddy in the.. Read More