Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Win a Home With Your Best Dessert Recipe Ever

Just when you thought you had the best marketing strategy to sell your home or boost your brand, this comes along. Soon-to-be-27-year-old Erin Allard, a real estate agent in Northern California, is running a contest with the grand prize of a 1906 Craftsman-style home in Jackson, Calif. All you need to do to participate in the Gold Country Home Recipe Contest is create a killer dessert recipe and send it along with a.. Read More

How Can Anybody Concentrate With All the Technology?

One recent morning in paradise as I sat at my desk, it sounded a lot like a Disney sound-effects studio in my office. Between the chirps of my laptop fetching e-mails, the bark of my iPhone receiving e-mails and text messages, the pings of my iPad as social media alerts poured in, and the sounds of our inter-office intercom and my landline, it’s no wonder it is sometimes difficult to concentrate. Yes, I.. Read More

Overcoming Challenges to Stay in Business

We asked CEO Chris Spiro to pontificate on the challenges he has faced over the past few years. Here’s his response: Like so many, I have faced per­sonal and professional chal­lenges my entire life. My per­sonal challenges I will keep to myself, but surviving my professional chal­lenges is a story I gladly tell. I own and operate a small market­ing, advertising and public relations firm that I established in Fort Myers in 1988.. Read More

Q&A With Chris Spiro

Below are a few questions posed to me not so long ago that I want to share with the world: Name three basic “rules” concerning advertising that any business owner should know. Build the Brand. People are brand loyal, and are looking for brand that they are comfortable with, recognize and trust. Less is More. You don’t have to tell the whole story in a single television spot or ad. Employ a “less.. Read More

Who or What Inspires You Creatively?

We recently asked this very question to our very own Chris Spiro. Here’s what he said: One of my biggest inspirations is the everyday challenge of creating solutions for clients to help them build their brand, or to preserve or evolve their brand. Solving challenges like that peak my interest, and probably is a result of my competitive nature and creative spirit. I was fortunate to begin honing my creative talent through the.. Read More